Attraction – 2012/2013
The Attraction series is an examination of the prescriptive nature of souvenir media. Souvenir manufacturers photograph the scenery and attractions of a holiday destination, and mechanically reproduce these scenes for mass consumption through postcards, view-folders, tea towels. These items become instruction manuals for viewers, showing them how they are to experience their destination. Mass-produced imagery becomes mass-produced experience.
By separating figures and landscape from each other, the relationship between viewer and souvenir is realigned. With context removed, the viewer is free to create their own narrative around figures or landscapes.
In the paintings, the process of converting the images from postcard to unique artifact is explicitly shown through technique. The image is manipulated in a computer and reproduced as a line drawing. Layers of paint are applied, but the precise contours of the line drawing are still visible under the more naturalistic layers of paint. The evolution from mass-produced memory to individual experience is thus complete.